2014 curbi Year in Review

2014 saw curbi become the most popular parental control service for iPhone, iPad and iPod Touch.  Thousands of children's iOS devices are now protected by curbi, with the number growing every hour of every day.

We've taken a look back over 2014 to see what today's children are using their iPhones, iPads and iPod Touches for.  We crunched through a ton of anonymous usage data from our servers across the world to see what's happening out there.

Click here for the curbi 2014 Year in Review infographic.

curbi Top Ten of 2014

First of all, here is the top ten, based on time spent on each service:

  1. Youtube
  2. Instagram
  3. Facebook
  4. Google
  5. Twitter
  6. Clash of Clans
  7. Netflix
  8. Spotify
  9. Pandora
  10. Yahoo

When it comes to Social Networking, forget Facebook - Instagram is king with over twice the usage of Facebook.

Spotify and Pandora also make the top ten showing how popular streaming music is becoming.  

In the next few weeks we will introduce a new content category to curbi called Streaming Music so that parents can block out TV and Video without blocking music.  Right now, music tends to be categorised in TV and Video.

What devices are they using?

Across the iPad, iPhone and iPod Touch device range, we also looked at which devices are most popular with children today.

Unsurprisingly, the winner is the iPad, taking out 46% of the usage.  The most popular iPad is the Mini.  We also have a large number of school-managed iPads on curbi now, working hand-in-hand with school iPad deployments.

iPhones were not far behind with 42% of usage, with the iPhone4S being the most popular.  This lines up with our anecdotal evidence that today's children are inheriting their parents' iPhones.

Screen Time

So how long are spending children online?  The curbi stats show how long curbi children are spending online, which is going to be less than the average, since that's the whole point of curbi.

Almost every curbi-managed device has a Bedtime rule set which blocks all internet traffic at the bedtime nominated by the parent.

The most popular amount of time spent online is between 30 and 60 minutes per day.  This is a lot less than the what many studies show, but the curbi data covers their iOS devices only.  Having said that, 30-60 minutes per day is a safe number according to any expert, which shows us that curbi is doing its job.

In terms of how long children spend online on the different devices, although the iPad is more common on curbi, children spend longer online on their iPhones than iPads.  This means that a child's primary way of accessing the internet is through their phone, not a tablet or laptop/desktop.

That's a quick summary of what we saw in 2014.  If you would like to know more about a specific area, feel free to drop us a line at support@curbi.com.